Human-centered design focuses on creating products, services, and systems that are tailored to meet the specific needs and preferences of the users. This approach involves a deep understanding of the users' behaviors, motivations, and goals through research and observation. By prioritizing the needs and experiences of the user, human-centered design aims to create more intuitive, usable, and satisfying products that ultimately lead to better outcomes for both the users and the organizations developing them. This methodology emphasizes empathy, creativity, and iterative testing to ensure that the final product is truly user-centered.